Motifx
Where Tradition Meets Ingenuity
Hong Kong Design Institute
2024 – 2025
Key Visual, Print Collateral, Exhibition Design,
Exhibition Graphic, Web Design, Souvenir Design,
Production Management
More than the eyes meet
Motifx reimagines Chinese heritage through contemporary design. Bridging tradition and innovation, it showcases the enduring relevance and versatility of Chinese patterns. The Key Visual must represent Motifx as a pattern, fashion, and lifestyle event while highlighting student and artist submissions.
System
Centered on interconnected systems, demands a minimalist yet sophisticated visual language. We begin with a single pixel, symbolizing global artistic expression. Collaboration fosters diverse patterns blending Chinese and Western influences, with the “X” within each pattern emphasizing the “Crossover” concept. Our square-based pixel system ensures synchronized, repeatable patterns, creating dynamic visuals with a consistent identity.
Centered on interconnected systems, demands a minimalist yet sophisticated visual language. We begin with a single pixel, symbolizing global artistic expression. Collaboration fosters diverse patterns blending Chinese and Western influences, with the “X” within each pattern emphasizing the “Crossover” concept. Our square-based pixel system ensures synchronized, repeatable patterns, creating dynamic visuals with a consistent identity.
Exhibition at K11 MUSEA
