Motifx
Where Tradition Meets Ingenuity
Hong Kong Design Institute
2024 – 2025
Key Visual, Print Collateral, Exhibition Design,
Exhibition Graphic, Web Design, Souvenir Design,
Production Management
More than the eyes meet
Motifx is an event and exhibition that bridges classic Chinese patterns with modern design, inspiring new interpretations. Through the 'X' symbol and two-layer flexible visual design, reinforces the concept of crossover, uniting diverse cultures and highlighting the beauty of patterns. The design strives not to overshadow, allowing exhibits and visuals to coexist harmoniously.
A Subtle, Yet Powerful Visual Identity
Our goal was to create a strong visual identity that captures the spirit of the event without overpowering the crafted exhibits. This led to the development of a flexible visual system. This system ensures consistent branding across all materials while maintaining a distinct and memorable aesthetic that reflects the unique character of Motifx.
The core of the design is a clean and sophisticated visual system that emphasizes interconnectedness. The creative process begins with a single pixel, symbolizing the individual creativity of artists from around the world. As ideas are shared and collaborations grow, a diverse community of patterns emerges. These patterns are a unique blend of Chinese and Western cultural influences, evolving over time. To emphasize the concept of "crossover," the letter "X" is integrated into each pattern.
The system's foundation is based on pixels arranged in a square format, allowing all created patterns to be synchronized and repeatable. This approach enables the creation of dynamic visual elements while ensuring a cohesive and unified visual identity throughout the entire project. Additionally, we also use a two-layers presentation to strengthen the overall visual language while maintaining uniformity.
Our goal was to create a strong visual identity that captures the spirit of the event without overpowering the crafted exhibits. This led to the development of a flexible visual system. This system ensures consistent branding across all materials while maintaining a distinct and memorable aesthetic that reflects the unique character of Motifx.
The core of the design is a clean and sophisticated visual system that emphasizes interconnectedness. The creative process begins with a single pixel, symbolizing the individual creativity of artists from around the world. As ideas are shared and collaborations grow, a diverse community of patterns emerges. These patterns are a unique blend of Chinese and Western cultural influences, evolving over time. To emphasize the concept of "crossover," the letter "X" is integrated into each pattern.
The system's foundation is based on pixels arranged in a square format, allowing all created patterns to be synchronized and repeatable. This approach enables the creation of dynamic visual elements while ensuring a cohesive and unified visual identity throughout the entire project. Additionally, we also use a two-layers presentation to strengthen the overall visual language while maintaining uniformity.
Exhibition at K11 MUSEA
